Great content is only one piece of the puzzle on your path to a successful social media strategy. How you format and distribute that content is equally important.
inboundli comes with tools that will help you to distribute third-party and in-house content effectively.
When you click the Share button on any content suggestion, inboundli brings up the quick post pop-up. This is the easiest and fastest way to share content as the application takes care of optimizing the post for you.
inboundli automatically selects social channels, tags, hashtags, images and a publishing time, so you don’t have to do it all manually. If you're happy with the selections inboundli made, just click the Schedule button and you're done. The post will be published at the time and date that the platform selected.
If you want to bypass the quick post pop-up, simply click the Edit button. This will take you to another pop-up where you can optimize your post manually.
Read additional information about the quick post pop-up in this article.
If you clicked the Edit button on the quick post pop-up, you are redirected to the manual post pop-up where you can optimize every aspect of your post.
There are many possibilities here and to make sure that you make the most out of them, each section of the manual post pop-up is covered separately below.
Start by selecting the social channels you want the post to be published to. Twitter is always selected by default so you'll have to decide if you want the post to be published on Facebook or LinkedIn as well.
After selecting channels, check the Optimization tips section which provides suggestions to improve your post's performance. As you act on these suggestions, your post’s effectiveness is represented in a progress bar. The fuller the progress bar, the higher the chances that your post will get noticed.
Below we describe the logic behind the suggestions and provide additional tips to maximize your post’s reach and engagement on each social network.
inboundli provides hashtag suggestions for Twitter by extracting keywords from the content you’re sharing and looking if they exist as hashtags. Existing hashtags are then sorted by their search volume from left to right (the most relevant hashtags are on the left).
In most cases, the recommended number of hashtags to use in a Tweet is 1-3.
Not using hashtags means that fewer people can find your post whereas using too many hashtags will make your posts appear spammy and reduce engagement.
inboundli puts hashtags after the annotation, link and mentions to ensure that the structure of your post is clear and readable.
It’s a best practice to mention (called tagging on other platforms) the original publisher if you share third-party content. When known, inboundli will automatically mention the original publisher with the via @publisher syntax.
inboundli extracts images from the article you’re sharing. It’s a best practice to share images that span the entire width of your social stream. To adhere to this, inboundli filters out images that are too small.
By default, Tweets are shared with an image. In case inboundli doesn’t find good images, the default will switch to a text Tweet. You can also manually disable images to post a text Tweet.
inboundli formats your annotations in the most common way which is a continuous line of text in the following format: annotation, link, mention and hashtags (in that order).
You can experiment with other formatting options. For example, you can break the annotations over multiple lines to make your post taller or move sections of a post around (e.g. place mentions before the link). To conveniently edit your post, pull the text area to expand it.
Read more about formatting tweets.
The hashtags suggestions for Facebook work in much the same way as for Twitter. The recommended number of hashtags for a Facebook post is 1-3.
We don’t recommend tagging on Facebook.
The default annotation structure in inboundli is to put hashtags after your annotation rather than inside the annotation. inboundli’s default behavior is the best practice for Facebook.
inboundli provides two modes for posting to Facebook: thumbnail and image posts. Thumbnails are the default mode.
Thumbnails are automatically populated when you paste a link into a Facebook post. They include an image and meta data pulled from the original publisher’s website.
If the publisher provided the data, then a thumbnail post will include a cover image, article title, short snippet, author’s name and the publisher’s domain.
A click on a thumbnail leads to the website where the content is hosted. For that reason, thumbnail posts are the better choice when sharing your own content as they lead people to your website.
Images work differently from thumbnails. Clicking on an image opens it in Facebook instead of redirecting you to another domain. An image is therefore a better choice for getting engagements on Facebook rather than driving traffic to a website. For this reason, it’s the preferable mode for sharing third-party content.
It’s important to note that Facebook lowers visibility for images that contain too much text. When more than 20% of the area is textual, an image will have very low or no visibility at all. To get an idea about how images with text perform, try uploading a few to Facebook’s Text Overlay Tool.
The hashtag suggestions for LinkedIn work in much the same way as for Twitter.
Hashtags on LinkedIn are new and it’s too early to suggest best practices. We recommend using 1-3 hashtags for now. We will update these numbers as we experiment and gather data.
We don’t recommend tagging on LinkedIn.
We recommend putting hashtags on a separate line from the annotation, preferably even skipping one line.
Content from inboundli is always posted to LinkedIn with a thumbnail.