This article introduces you to the main workflows in inboundli and helps to understand the mindset behind them. All other articles in the knowledge base are a deeper dive into each of topics presented here.
Before diving into features and technicalities, it’s useful to understand the basic logic behind content curation with inboundli, so this is where we’ll start.
inboundli uses social data and your ongoing activity to source the most relevant third-party content from your industry. While this is crucial for succeeding with curation, relevant content in itself is of little value unless it’s accompanied by workflows that make it useful.
inboundli provides such workflows and helps to use third-party content in a way that supplements in-house content creation. This allows small teams to publish a large volume of engaging content across key marketing channels (social media, email and blog).
More and better content translates to more visibility, engagement, authority, share of voice, and traffic. Given that the rest of your inbound workflows such as CTAs, landing pages and forms are optimized, inboundli can bring a significant increase in inbound leads.
With this the high level concept in mind, here are the main workflows for each marketing channel:
Content curation on social media serves two purposes: Building engaging social channels and driving more traffic to your website.
The simplest use case in inboundli involves growing content volume and publishing consistency on social media. By repeatedly publishing the best third-party content, you can start growing reach and engagement which underlie every successful social strategy.
The first place to look for third-party content is in the Suggestions menu. You will see your default content stream which is already optimized for your industry and audience type. You can search or filter content to drill down to more specific topics.
You can also find third-party content from your competitors in the Stats menu:
And content you previously saved in the Saved menu:
Once you find interesting content, simply click the Share button then optimize your post and schedule it.
Social posts have short life spans and every post is limited in the amount of traffic it can drive to your website. So the more you can re-share the same post, the more traffic you will get.
The problem is that the vast majority of social profiles that re-share the same content over and over appear spammy and have zero engagement.
We solve this problem with third-party content: As your overall content volume grows, you can publish more in-house content without becoming spammy or losing engagement. inboundli also helps to make sure that your content isn’t clustered together, but spread evenly between curated posts.
The extra reach and engagement that comes through curation furthermore means that you have a targeted audience to deliver your in-house content to.
To find content from your own blog, navigate to the My content menu.
When you decide to share your in-house content, you’re able to schedule a year’s worth of posts with just a few clicks. This ensures that your content continually delivers traffic to your website.
Read more about how to schedule in-house content.
inboundli provides features to easily publish a digest. Digests are blog posts that consist of annotated links to interesting third-party articles. They are best published periodically, a weekly or bimonthly (every two weeks) publication being a good starting point.
Digests are a valuable type of content for many reasons: They have an engaging format, are easy to create, allow you to publish more consistently, bring SEO value and help you to cover timely industry news without having a news room.
In most menus in inboundli you’ll see the Add to digest button.
This button allows you to collect content into a digest. You can then arrange, annotate and optimize the content in the Digest menu.
Once you’re happy with your digest, copy its HTML and paste into the CMS of your choice.
Read more about how to create an effective digest.
* At the moment, newsletters are available only to inboundli clients who use the Hubspot integration.
Delivering newsletters consistently helps to maintain an engaged mailing list. The concept of a digest can be easily reused to create newsletters. This allows you to send newsletters more frequently and consistently.
A major difference between digest blog posts and newsletters is that in a newsletter you’ll want to link to your own content as well as to third-party content. The idea behind this is to use in-house content to drive traffic to your website and curated content to add value and volume to your newsletters.
Collect content into a digest as described in the Blog section above, but put your own article(s) at the very top.
Once you’re happy with your newsletter, copy the Newsletter HTML.
Next, go to HubSpot and navigate to Content > Email and click on the Create new email button from the top-right corner of the page.
Then select the email template that we provided to you and create a new email.
In the new email, click on Add raw_html and paste the HTML you copied in inboundli.
That’s it! Your newsletter is ready for sending.
inboundli offers two more tools to supplement the workflows described above and save even more time:
The browser extension helps you to use inboundli from any page on the web. For example, if you come across a great article in a blog, you can click on the browser extension and open the article in inboundli without having to look for it in the platform.
You can download our Chrome and Firefox extensions in these links:
Another useful workflow is to share content directly from your email inbox. This can save time, especially if you find it difficult to visit all your marketing tools daily.
inboundli sends you a daily email titled Your daily content suggestions containing the top content suggestions from your account. You can share content directly from these emails by clicking the Share button.
inboundli provides workflows to help you increase the volume and quality of content on three important marketing channels: social media, email and your blog. When implemented correctly, these workflows help small marketing teams to project authority and get a significant share of voice in their industry.
Now that you have the the high level overview in mind it’s time to dive deeper and to find out how to find the best content to curate.