Find the Best Content to Curate

Find the Best Content to Curate

In every menu, inboundli provides you tools to find specific content by searching, filtering or sorting.

Finding Content in the Suggestions Menu

The Suggestions menu is where most of the action in inboundli happens. Here, you’ll find the majority of content to power your strategy.

The heart of the Suggestions menu is the content stream which we create using data from your and your competitors’ social profiles.

The Default Content Stream

By default, the content you see in your stream is sorted by its potential to engage your audience. The most engaging content is at the top of the stream.

The default stream is a good starting point to find engaging content, but when you want to narrow down suggestions, you can do so by applying searches and filters.

Searching for Specific Topics

The search in inboundli works differently from search in search engines. The platform returns results that are sorted by their potential to engage your audience, and not by their relevancy to the keyword you type. Here’s an example to illustrate this difference:

Our audience at inboundli is comprised primarily of marketers. If we search for ‘content marketing’, the platform expectedly returns content about content marketing.

A search for the keyword "content marketing"

Next, we try searching for ‘health care’. Now the platform doesn’t return content specifically about health care. Instead, it returns content about health care that can be interesting to our primary audience: marketers.

A search for the keyword "health care"

To get optimal search results in inboundli, your search query should be 1-3 words long.

Search Reference

You can search content by keywords, publishers, countries and any combination of these. Here’s a quick reference of the possibilities you have:

Broad Match Keyword Search

Typing one or more words returns content that contains the words in no particular order. For example, a search for ‘content marketing’ can match the following text: ‘The best content advice from top marketing experts’.

Exact Match Keyword Search

Typing one or more words between double quotes ("") returns content that contains the words in the exact order that you typed them in. For example, a search for ‘"content marketing"’ can match the following text: ‘The best content marketing experts give advice’.

Combining Exact and Broad Match Keywords

In this case, the exact match keyword will have to appear exactly as typed while the broad keyword can appear anywhere in the text. For example, a search for ‘"content marketing" experts’ can match the following text: ‘Experts give advice about content marketing’.

Partial Keywords

Omitting the ending of a word is useful to capture different suffixes. For example, a search for the keyword ‘market’ will match a text that contains the words ‘marketing’ and ‘marketer’.

Searching for Abbreviations

Abbreviations need to be typed with double quotes (""). This prevents matching words that might contain the abbreviation. For example, a search for ‘CRO’ (Conversion Rate Optimization) without quotes will wrongly match any words that contain the letters ‘cro’, such as ‘across’, ‘micro’, ‘crowdfunding’ etc.

Searching by Publisher

The most accurate way to find content from a specific publisher is to type their domain. For example, to match content from HubSpot search for ‘"hubspot.com"’.

Searching by Publisher and Keyword

Typing a publisher’s domain together with a keyword matches content that is both from that publisher and contains the keyword. For example, a search for ‘"hubspot.com" social’ will match all content published on HubSpot that is primarily about social media.

Searching by Location

Typing a domain suffix will give you content from a specific location. For example, a search for ‘.ca’ will match Canadian websites.

Filters

inboundli has four filters that help you to focus on specific content:

inboundli filters

Content Type Filter

Based on your industry, you might want to filter content by a specific type such as infographics, podcasts, videos, or presentations.

Notice that there’s no separate label for articles. This is because articles are the vast majority of content and are included in the All label.

Word Count Filter

This section filters articles by length. Longer articles tend to be better researched while shorter articles tend to be more current.

Both short and long articles can be useful depending on your industry and strategy.

Domain Authority Filter

Domain Authority is a score developed by a leading company in the SEO space called Moz. It predicts how well a website will rank in search results. Domain Authority ranges from 1 to 100 where a higher score means greater ability to rank.

Read more about domain authority on Moz’s website.

Share Count Filter

Share count is a strong indicator whether content is resonating with people on social media. inboundli shows you an aggregated number of shares on Facebook and LinkedIn.

Combining Search and Filters

You can combine searches and filters for greater granularity.

Note that some combinations might narrow down results so much that you won’t see any content. In this case a message will prompt you to remove the search or filter.

Message to clear search or filters

Saving Searches and Filters

You can save a search, filters or a combination of the two. To do so, search for a term and apply your filter(s). When you’re happy with your configuration, simply click the Save search button.

Save search button

Saved searches are stored in Labels under the Filters. You can invoke a search by clicking on a label.

Invoke a saved search

Finding Your In-House Content

In the My content menu you will find content from your blog. There’s a good reason to continually re-share your own articles between curated posts. Read more about it here and here.

Search and sorting in the "My content" menu

Search

You can find specific content by searching for keywords. The search supports broad match and exact match keywords as well as a combination of the two.

Sorting

The default sorting is by publication date with your latest content appearing first. Additionally, you can try the following sorting methods:

Relevancy

Sort content using the same algorithm that inboundli uses in the Suggestions menu. Your blog’s content will be sorted by its potential to engage your audience.

Last Shared

Sort content by the last time it was shared to your social media profiles. This is useful to prevent over-sharing of the same content.

Word Count

Sort content by the article’s length.

Share Count

Sort content by the number of shares it got on Facebook and LinkedIn.

Finding Content You Saved

The Saved menu is used as a content repository to store content for a future campaign, to have a peer review or to collect ideas for creating your own content.

Search and sorting in the "Saved" menu

Search

The search allows the same functionality as in the Suggestions menu. This means that you can search by keywords, publishers and locations. Refer to the detailed search reference.

Sorting

By default, content in the Saved menu is sorted by the date when the content was saved (labeled as Save date). Additionally, you can try the following sorting methods:

Published

Sort content by the content’s publishing date.

Last Shared

Sort content by the last time it was shared to your social media profiles. This is useful to prevent over-sharing of the same content.

Word Count

Sort content by it’s length.

Share Count

Sort content by the number of shares it got on Facebook and LinkedIn.

Domain Authority

Sort content by Moz’s Domain Authority. Read more about Domain Authority.

Finding Content by Performance

The Stats menu allows you to find content based on its performance on your social channels. In addition, you can explore content from your competitors which is useful to understanding how they approach social media.

Find Content By Social Channel

In the Channel drop-down, switch between your Twitter, LinkedIn and Facebook profiles.

Search and sorting in the "Stats" menu

Analyzing your content’s performance helps to focus your strategy on the things that work.

In addition to your social strategy, you can analyze competitors’ social channels. This can provide ideas about post formatting and sharing patterns. To do so, select a competitor’s name from the Channel drop-down.

Search

You can search by keywords using either broad match, exact match or a combination of the two.

Unlike the search in the Suggestions menu, you can’t search by publisher or by location. However, you can find publishers by searching mentions. For example, to find content from HubSpot you can search for the handle ‘@HubSpot’.

Another good use of searching by mentions can be to find users who are being tagged by your competitors. Often, these will be influencers from your industry and you might want to tag them in future posts.

Sorting

The Stats menu provides a way to sort social posts by their engagement on Twitter, LinkedIn and Facebook.

The default sorting method is by Time shared which sorts content chronologically. You can also sort by the number of Likes a post received.

On Twitter you can also sort by Retweets, while on Facebook and LinkedIn you can sort by the number of comments. Finally, you can sort by the total number of engagements per post (Likes + Retweets on Twitter and Likes + comments for Facebook and LinkedIn).