Posts tagged "Social Media Marketing"
Video in advertising and content marketing is a big deal and it's getting bigger. For that reason, we decided to focus on video this week; covering how long your videos should be, what are important stats about video content and how (and why) you should use live-streaming.
There's a lot of content about every imaginable sort of marketing out there. Our goal with these marketing picks is to help you focus on what's important and avoid spending your time on content that has little impact on your marketing efforts.
We launched a new feature that enables you to automate content sharing more dynamically. This feature can help to improve your in-house content distribution, grow engagement with social posts and drive more traffic to your website. The best part is that you can do all that with minimal additional effort.
One of the most fun things about writing our marketing picks is the fact that we never know how a digest will come out.
This week in our curated marketing picks we chose to focus on optimizing social media processes; be it setting up your account, coming up with content ideas or optimizing posts for more visibility. In addition, we included a resource to help you build a results driven marketing strategy to wrap all your efforts into a single framework.
Over the past few months LinkedIn is gradually rolling out their new UI for desktop users. One important change in the new UI is the renewed support for hashtags. To help our users maximize reach, we added hashtag suggestions for LinkedIn posts in inboundli. Below is a short recap of how hashtags are supported in inboundli and our recommendations regarding their use on LinkedIn.
This week's issue of our marketing picks is exploring the mechanics of unfollowing, Facebook's content sorting algorithm and how to create visuals that engage. We also dedicated a section to actionable advice about SEO gains, more specifically, how to create content that earns links over time and the importance of a blog to search rankings.
There is plenty of coverage on new features that were launched on social networks over the past year. While additions such as Conversation Starters on LinkedIn or live 360 videos on Twitter are likely to impact B2B marketing in 2017, there are more critical changes that are certain to have an effect on established social marketing tactics.
In a previous article, I covered how to find and target your audience by selecting the right social networks for distribution, defining content sharing patterns and generating content consistently. These are basic considerations in any social media strategy, but on their own they aren’t enough to establish an effective acquisition channel – social posts also need to be optimized for reaching new audiences and engaging existing followers.
“You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task.
Twitter recently announced major changes in the way the 140-character limit will be counted in the near future, allowing for longer Tweets. These changes bring significant advantages to users and social media marketers in particular. Among the changes are the ways Mentions, Retweets and media attachments are being handled; which will open the way to more expressive annotations and better content sharing.
We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified leads and ultimately sales. This problem goes deeper among B2B companies who find it difficult to bridge the gap between standard organizational goals and a sound social media strategy.
The majority of brands that aspire to gain a significant social media footprint use content curation to establish authority and raise awareness. Although content curation became a norm with 82% of B2B marketers, I repeatedly encounter confusion among marketers when it comes to measuring the impact of third-party content on tangible metrics such as revenue. Using real life examples, I’d like to give definitive answers about the goals content curation is suitable to serve and how it impacts the bottom line.
Unifying the appearance of your brand outside of your website is important for increasing brand awareness, engagements with your site's content and traffic to landing pages. By adding a few lines of HTML markup to your website, you can control the way your web pages look when they are shared on social media or appear in search results. Without this markup, you are leaving the presentation of your web pages in the hands of social networks and search engines.
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