Posts tagged "Seo"

inboundli Marketing Picks (Issue #16) – Using Content Upgrades

One of the most fun things about writing our marketing picks is the fact that we never know how a digest will come out.

inboundli Marketing Picks (Issue #14) – Why People Unfollow Brands on Social Media

This week's issue of our marketing picks is exploring the mechanics of unfollowing, Facebook's content sorting algorithm and how to create visuals that engage. We also dedicated a section to actionable advice about SEO gains, more specifically, how to create content that earns links over time and the importance of a blog to search rankings.

Control How Your Website's Content Looks in Social Media and Search Results

Unifying the appearance of your brand outside of your website is important for increasing brand awareness, engagements with your site's content and traffic to landing pages. By adding a few lines of HTML markup to your website, you can control the way your web pages look when they are shared on social media or appear in search results. Without this markup, you are leaving the presentation of your web pages in the hands of social networks and search engines.