Posts tagged "ROI"

Measuring the Value of Content Curation: How Much is Engagement Worth?

By Gene Sobolev November 24, 2015

The majority of brands that aspire to gain a significant social media footprint use content curation to establish authority and raise awareness. Although content curation became a norm with 82% of B2B marketers, I repeatedly encounter confusion among marketers when it comes to measuring the impact of third-party content on tangible metrics such as revenue. Using real life examples, I’d like to give definitive answers about the goals content curation is suitable to serve and how it impacts the bottom line.