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Posts tagged "ROI"

Measuring the Value of Content Curation: How Much is Engagement Worth?

The majority of brands that aspire to gain a significant social media footprint use content curation to establish authority and raise awareness. Although content curation became a norm with 82% of B2B marketers, I repeatedly encounter confusion among marketers when it comes to measuring the impact of third-party content on tangible metrics such as revenue. Using real life examples, Iā€™d like to give definitive answers about the goals content curation is suitable to serve and how it impacts the bottom line.