Posts tagged "Content Strategy"
Content is at the core of every imaginable aspect of online marketing – be it blogging, social media sharing, newsletters, or lead nurturing. Most marketers, however, have a problem to publish high-quality content consistently. Unfortunately, a consistent stream of high-quality content is also the most important factor behind a successful content marketing strategy. To solve the issue, we developed a set of features to help our customers to author curated blog posts and effortlessly generate high-quality content.
We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified leads and ultimately sales. This problem goes deeper among B2B companies who find it difficult to bridge the gap between standard organizational goals and a sound social media strategy.
According to a Content Marketing Institute report, 86% of B2B companies use content marketing, but only 28% say that their efforts are effective. Nonetheless, there is little doubt about the effectiveness of content marketing as a strategy that drives targeted traffic and generates high-quality leads. This implies that something along the execution can be optimized to achieve content marketing’s full potential.