Posts tagged "Content Curation"
Content is at the core of every imaginable aspect of online marketing – be it blogging, social media sharing, newsletters, or lead nurturing. Most marketers, however, have a problem to publish high-quality content consistently. Unfortunately, a consistent stream of high-quality content is also the most important factor behind a successful content marketing strategy. To solve the issue, we developed a set of features to help our customers to author curated blog posts and effortlessly generate high-quality content.
The majority of brands that aspire to gain a significant social media footprint use content curation to establish authority and raise awareness. Although content curation became a norm with 82% of B2B marketers, I repeatedly encounter confusion among marketers when it comes to measuring the impact of third-party content on tangible metrics such as revenue. Using real life examples, I’d like to give definitive answers about the goals content curation is suitable to serve and how it impacts the bottom line.
In order to support complex sales cycles and generate qualified leads, it’s considered a good practice among B2B marketers to match content to buyer stages. The goals for early buying stages include raising brand awareness, establishing authority in the industry, increasing reach and engaging targeted audiences. These early stage goals require the most content to be published and this is where content curation is most useful, being a cost and time effective tactic to fill up your content calendar.
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