Posts tagged "B2B Marketing"

8 Lesser Known Social Media Changes – What to Pay Attention to in 2017

By Gene Sobolev January 19, 2017

There is plenty of coverage on new features that were launched on social networks over the past year. While additions such as Conversation Starters on LinkedIn or live 360 videos on Twitter are likely to impact B2B marketing in 2017, there are more critical changes that are certain to have an effect on established social marketing tactics.

8 Best Practices for Social Posts That Get Noticed [Infographic]

By Gene Sobolev October 26, 2016

In a previous article, I covered how to find and target your audience by selecting the right social networks for distribution, defining content sharing patterns and generating content consistently. These are basic considerations in any social media strategy, but on their own they aren’t enough to establish an effective acquisition channel – social posts also need to be optimized for reaching new audiences and engaging existing followers.

How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]

By Gene Sobolev April 4, 2016

We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified leads and ultimately sales. This problem goes deeper among B2B companies who find it difficult to bridge the gap between standard organizational goals and a sound social media strategy.

The Role of Curation in B2B Content Marketing [Infographic]

By Gene Sobolev August 18, 2015

In order to support complex sales cycles and generate qualified leads, it’s considered a good practice among B2B marketers to match content to buyer stages. The goals for early buying stages include raising brand awareness, establishing authority in the industry, increasing reach and engaging targeted audiences. These early stage goals require the most content to be published and this is where content curation is most useful, being a cost and time effective tactic to fill up your content calendar.

Data Mining for Content Marketers – Learning the Inbound.org API

By Gene Sobolev July 29, 2015

According to a Content Marketing Institute report, 86% of B2B companies use content marketing, but only 28% say that their efforts are effective. Nonetheless, there is little doubt about the effectiveness of content marketing as a strategy that drives targeted traffic and generates high-quality leads. This implies that something along the execution can be optimized to achieve content marketing’s full potential.