Automation is pretty great and can help a small team scale their marketing operations at marginal costs. But there’s a catch: People love interacting with other people, not with machines. It follows that an automated process is only effective as long as automation isn’t easy to spot.
This holds especially true on social media which is built around human interactions. For that reason, we introduced a new feature to “humanize” your social posting.
If you go to “Scheduling” > “Scheduling template”, you will see that we added a setting that allows you to randomize posting times.
If enabled, this feature will schedule your posts at random times within 10 minutes of the time that you select.
When you edit a post, you’ll still see time slots in their absolute times (not yet randomized). The randomization happens only after you click on “Schedule”.
You can check the exact time that a post was scheduled to by going to “Scheduling” > “Scheduled posts”. If you use the HubSpot integration than you need to go to “Social” > “Publishing” and select the “Scheduled” tab.
The scheduling randomization feature is enabled by default and there are a few good reasons to keep it activated:
Humanizing your social posts has no apparent drawbacks, but there are a few benefits that are worth considering. By enabling the time randomization feature in inboundli, you can be sure that your posts appear natural and get even more engagement!