The online marketing landscape is constantly and rapidly evolving: content marketing, SEO and social media moved very far from where they've been even a year ago. To help you catching up, we curated a list of actionable advice to tackle the daily marketing challenges of 2016.
To power an efficient inbound marketing engine you need to consistently deliver targeted and engaging content. The problem is that most SMEs can't afford an editorial team to consistently produce the required volume of content that would allow them to capture a share of voice online. There are, however, hacks that enable even a single-person marketing department to create high-quality content with very little resources and experience. Here are some of them.
A review of research on B2B content marketing over the last five years shows that the same problems persist—problems that continue to limit B2B marketing effectiveness. One of the biggest challenges? Content creation.
Many companies create great content but still fail to drive tangible results beyond engagement. As a result questions like "Are we targeting the right audience?" or "Is our audience on this channel?" arise. These questions can often lead to all sorts of disruptions in your content strategy. We often find that the first question to ask is "Are we creating content for the right buyer stages?" – With content segmented to fit a sales funnel all your marketing channels are aligned around goals. This article examines the types of content and their distribution according to a buyer stage.
In today’s sales environment, “content” doesn’t just warm prospects up to a call. It’s a reason they purchase...
5 years ago, Gianluca Fiorelli published a post titled "Wake Up SEOs, the New Google is Here". He is now back revisiting the changes that have happened since then and introduces the new New Google. This article is long, in-depth and covers every possible aspect for understanding modern SEO – if search traffic is important for your strategy than it's a must read.
SEO is no longer just about "200 ranking factors." SEO is about making our websites become the sources Google cannot help but use for answering queries.
The previous articles in this week's issue are heavy on information so we decided to wrap up with something lighter: This infographic covers the pivotal events in the history of content marketing, starting from the 18th century and up until 2016.
If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been...