inboundli Marketing Picks (issue #2) – Creating Quality Evergreen Content

inboundli Marketing Picks (issue #2) – Creating Quality Evergreen Content

This is the second issue of "inboundli Marketing Picks", a series of posts which consist of our top content picks for people who are interested in content marketing and social media. This issue explores writing evergreen content, strengthening your brand, creating a social media strategy, using LinkedIn to connect with customers and our favorite infographic.

Top Content Marketing Resources

Top Tips for Creating Quality Evergreen Content

If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. The time-sensitive aspect is simple enough as long as you stay abreast of industry news and updates. But what does it take to write really compelling evergreen blog content? While you can’t necessarily predict how your blog posts will be received, you can write with the following food for thought in mind...

How to Strengthen Your Brand and Build Value

The physical value of your products may be easy to calculate, but your consumers’ perceptions are what really determine the value your brand and products have in the marketplace. Because of this, your ability to build value into your brand and communicate that value to customers through your marketing is essential to the long term success of your company...

Top Social Media Resources

Creating Your Social Media Content Strategy + Plan

If people are the heartbeat of social media, content is the blood. It’s your content that people see and respond to, and that communicates your values and messages. But what content works? How do you plan what to talk about, on which platforms and in what formats?

How to Use LinkedIn to Connect With Your Ideal Customers

When it comes to the professional side of social media, LinkedIn is still the top network. Whether you are in a B2B or B2C business, LinkedIn is the perfect platform to get to know and engage with your customers. Why? LinkedIn is strictly used for business, which means when people sign in, they are not thinking about Farmville, baby pictures, or catching up on what their friends are doing...

Top Infographic

The Ultimate Guide To Becoming A Social Media Rock Star [INFOGRAPHIC]

Social media began as nothing more than a place to find and connect with old friends from high school, but today it has become a massive marketing opportunity that stretches across numerous platforms and offers a way to reach, quite literally, billions of potential customers...