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inboundli Marketing Picks (Issue #16) – Using Content Upgrades

inboundli Marketing Picks (Issue #16) – Using Content Upgrades

One of the most fun things about writing our marketing picks is the fact that we never know how a digest will come out.

This is because our guideline for these articles is very simple – find and curate the best recent content about marketing. Sometimes the content we find happens to be thematically connected, while at other times not.

This week's issue doesn't have a single theme but is nevertheless full of valuable advice about multiple topics from email marketing to social media to SEO.

Email Marketing

Using Content Upgrades to Boost Your Subscribers

Content upgrades are a great way to multiply the speed with which you're getting new subscribers to your blog.

The idea behind content upgrades is simple: gate a piece of content, offer it while a person is reading a relevant article on your blog and get an email in exchange.

Simple in theory, but like most things in marketing, it requires complex workflows. This article offers an in-depth view of how to get content upgrades right.

Content upgrades can take a few forms, which is why you may have never noticed them up until now. They can take the form of opt-in forms, which interrupt the content with a call-to-action to sign up; pop-ups or fly-ins; or buttons in the middle of posts that, when pressed, pop up a window asking for an email address


17 Facts about Search Psychology You Should Know

It's extremely hard (read impossible) to understand how Google's algorithms work. It is, however, possible to understand how people think when they search on Google or other search engines.

Optimize your content and website for people and you will do right by search engines without the need to know the inner workings of their ever-evolving mechanisms.

In this article, Neil Patel goes through 17 facts about the mindsets of people when they do an online search.

Get inside the heads of search users, and you can mount an effective strategy that can not only bring in leads but also get a sizable portion of them to convert

Social Media

6 things to Tweet when attending a conference

Live Tweets are a great way to generate engagement and be timely on social media. In a business context, Tweeting from conferences, meetups, trade shows and such, is probably one of the most tried and effective methods.

This piece from Twitter's own blog gives a snack-bite overview of the best practices to Tweet from the next conference you're attending

Be sure to include the conference's designated hashtag in all of your Tweets from the event. Including the hashtag will connect your Tweet to the broader conversation and increase the chance someone interested in the event will engage with your Tweet


The Character Count Guide for Blog Posts, Videos, Tweets & More

A very common question we get asked is how long should a social post or a blog post be.

There's a lot of confusion about this because each medium and social network are geared at achieving different things and the best practices that work on one don't necessarily translate well to another.

This HubSpot article covers the currently optimal lengths for multiple marketing channels.

As you set out to determine the length of your text, regardless of the platform, remember to do so with the user in mind. Many of these channel-mandated character limits are established for that reason -- to keep audiences from getting bored or overwhelmed


8-Point Checklist: Turn Your Social Media Marketing Into a Profit Center [Infographic]

Everything that can be represented visually probably should be. Especially if it can illustrate and abstract complex marketing concepts.

The infographic in this article is a structured and visual guide to transform your social media into a profitable marketing channel.

While it may seem to your customers that your social media marketing strategy is all fun and games, it's a serious endeavor. Your business must master these eight core disciplines to turn social media from a cost center into a profit center