This week in our curated marketing picks we chose to focus on optimizing social media processes; be it setting up your account, coming up with content ideas or optimizing posts for more visibility. In addition, we included a resource to help you build a results driven marketing strategy to wrap all your efforts into a single framework.
Data-driven decisions depend on the data you choose to measure. Data you choose to measure depends on your goals. And what about your goals? Those depend on the company's vision.
These dependencies create complexity and make it hard to create a structured framework for decision making. This article provides a detailed and logical process to ensure that your marketing strategy is driven by results.
When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?”...