inboundli Marketing Picks (Issue #14) – Why People Unfollow Brands on Social Media

inboundli Marketing Picks (Issue #14) – Why People Unfollow Brands on Social Media

This week's issue of our marketing picks is exploring the mechanics of unfollowing, Facebook's content sorting algorithm and how to create visuals that engage. We also dedicated a section to actionable advice about SEO gains, more specifically, how to create content that earns links over time and the importance of a blog to search rankings.

Infographic

Why People Unfollow Brands on Social Media [Infographic]

There are a lot of similarities between email unsubscribes and social unfollowing. In both cases, content quality and publishing frequency play a major role.

This infographic based on a study by Fractl and BuzzStream shows how repetitive content, overly frequent posting and lack of focus erode your company's follower base on social media.

Earned media and customer engagement are two of the primary uses of social media for business. With high quality content and influencers, companies can build large committed audiences. However, you can no longer market to those who unfollow...

Social Media

How Facebook’s News Feed Sorting Algorithm Works

There's a lot of confusion among businesses about the way Facebook serves content to their page fans. There's even a common argument that Facebook lowers visibility on content posted by companies with the purpose of getting them to pay for ads.

To clear things up, it's important to understand that Facebook's main concern is keeping people engaged and that the network's content sorting algorithm is fine-tuned for that purpose.

A lot of factors go into the sorting algorithm and into the way that it determines a post's relevancy score. This article covers the most important ones.

Facebook doesn’t use a chronological feed, like Twitter does (or like Facebook used to). Instead, what you see in your News Feed is determined by an algorithm that sorts things based on what Facebook thinks you want to see. This is a cause of some consternation...

Step-by-Step Process for Creating Captivating Visuals for Social Media

Images are vital for engagement on social media. They increase visibility and help to unify and enhance a brand's messaging.

This step-by-step guide will teach you everything you need to know for creating consistent, clear and optimized images for social media.

Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels...

SEO

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

One of the most powerful aspects of content marketing is the ability to enhance your website's SEO. Websites and pages that are optimized for search engine indexing surface in search results and get more of the best traffic – organic traffic (read: targeted and free).

However, not all content is created equal and won't help to get a lasting SEO boost. This article will teach you how to generate content that will draw links and improve your website's SEO over time.

Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach...

Will my organic rankings suffer if I don’t have a blog?

"Is a blog worth the effort?" – many marketers ask themselves this question after launching a blog and learning about the level of commitment it requires.

There are numerous reasons why the answer is yes, but the strongest argument is a blog's influence on search results.

If you're wondering about your blogging strategy and its effectiveness, then this article is certainly an important read.

When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month.

Earned media is not so cut-and-dried. However, creating and developing blog content should be regarded as a long-term investment...