This week's issue of our marketing picks is exploring the mechanics of unfollowing, Facebook's content sorting algorithm and how to create visuals that engage. We also dedicated a section to actionable advice about SEO gains, more specifically, how to create content that earns links over time and the importance of a blog to search rankings.
There's a lot of confusion among businesses about the way Facebook serves content to their page fans. There's even a common argument that Facebook lowers visibility on content posted by companies with the purpose of getting them to pay for ads.
To clear things up, it's important to understand that Facebook's main concern is keeping people engaged and that the network's content sorting algorithm is fine-tuned for that purpose.
A lot of factors go into the sorting algorithm and into the way that it determines a post's relevancy score. This article covers the most important ones.
Facebook doesn’t use a chronological feed, like Twitter does (or like Facebook used to). Instead, what you see in your News Feed is determined by an algorithm that sorts things based on what Facebook thinks you want to see. This is a cause of some consternation...
"Is a blog worth the effort?" – many marketers ask themselves this question after launching a blog and learning about the level of commitment it requires.
There are numerous reasons why the answer is yes, but the strongest argument is a blog's influence on search results.
If you're wondering about your blogging strategy and its effectiveness, then this article is certainly an important read.
When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month.
Earned media is not so cut-and-dried. However, creating and developing blog content should be regarded as a long-term investment...