In this issue we carefully curated what we think to be the most important aspects of B2B content and social media marketing in the upcoming year. Spanning across content marketing trends, social media strategy and SEO best practices, we hope that this issue will help you to shape a productive and balanced marketing strategy in 2017. Happy reading!
In our opinion, 2017 will be a critical year for content marketers. It's likely to be the last year when new players can cheaply build presence with content marketing, as distribution channels are getting crowded and social media networks are eager monetize their vast audiences.
This article is packed with good advice about your content strategy in the upcoming year, served as a list of short insights from 43 of the top marketing influencers (such as Rand Fishkin, Larry Kim and Jeff Bullas). The insights aren't connected, so you can use any of them without context from other insights.
Create an active marketplace for your products by building your own social media followings and email lists and becoming a leader in your niche.
Elyse Meyer of Prism Global Marketing Solutions compiled this quick list of the upcoming HubSpot feature launches in 2016. So if you missed INBOUND16 or forgot some of the announcements, this is a great reference to help you to prepare your strategy for the upcoming year.
A simpler, more powerful foundation through HubSpot's Growth Stack: Marketing + Sales + CRM
Matthew Barby, the head of SEO at HubSpot, published this incredible data-driven resource about ranking high in Google searches. Matthew's blog post is based on a study of 1 million pages and provides a rare insight into ranking factors. This post is long, but if you don't feel like diving too deep into the analysis, you can skip to the conclusions that are conveniently highlighted under every important statement.
High ranking webpages in Google tend to have shorter page titles (8 words is optimal)...
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