inboundli Marketing Picks (Issue #10) – Shared Content Optimization

inboundli Marketing Picks (Issue #10) – Shared Content Optimization

This week we got to a round number of issues, marking our 10th publication of "inboundli Marketing Picks". We are very excited how quickly these series of blog posts helped us to drive social traffic and for that reason decided to focus on social media in this week's post. We curated content about specific tactics for optimizing social posts and gradually shifted our focus to a higher level overview of the buyer journey and the social media sales funnel. We finished this issue with an infographic about LinkedIn – A social network that spans across all the topics of the articles in this issue.

Social Media

Shared Content Optimization: What It Is and Why You Need to Care

‍‍Let's consider this scenario: you did a thorough research on a topic, sat down to write a long and informative article and made it visually appealing by including great images. Now you click on publish and share the article onto your social media profiles and... nothing happens, no shares, no likes, no engagement.

Being a company that offers a curation platform, we see a lot of content and a lot of well produced content goes unnoticed on social media. Luckily, in most cases, social reach and engagement can be significantly improved by optimizing the social update that you are sharing. This HubSpot article offers useful insights on optimizing content for social sharing.

A big piece to the inbound marketing puzzle comes from social media. The reality is that a lot of great content goes undiscovered due to improper optimization...

How Social Continues to Shape the Buyer’s Journey: A Q&A with Marketo

In recent years, social media changed the way that B2B buyers evaluate vendors and companies no longer control the flow of information. This changed the way brands interact with buyers, requiring companies and their customer-facing employees to build engagement, authority and trust on social media. In this article, Marketo's social media and marketing manager, Lisa Marcyes, provides great insights for adapting to these changes.

Building this brand voice on social helps to establish you as a thought leader, an expert in the field, and a go-to for advice. With 55 percent of B2B buyers doing their research through social networks, social channels provide a real-time platform where they can share information, research products, and make informed buying decisions...

What Does a Profitable Social Media Sales Funnel Look Like?

We often get asked whether social media can be useful for anything beyond engagement. There is a lot of debate among marketers and countless articles about what constitutes success on social media. We feel that sales are an ultimate success metric and we found this article by N‍eil Patel where we shares complex but highly effective methods for closing sales from social traffic.

The traditional linear sales funnel doesn’t depict the buyer’s journey on social media. But, you can surely generate conversions from social media.

Infographic

Why LinkedIn Matters to Marketing [Infographic]

‍Because of it's professional nature, LinkedIn offers the most effective and versatile social channel for B2B companies. There are two main purposes for which LinkedIn can be used: employment and sales. On the employment side, companies can reach potential talent and engage existing employees. On the sales side, companies can engage potential prospects, nurture leads and maintain a relationship with existing clients. This infographic provides data and additional incentives to start working harder on your LinkedIn strategy.

Did you know that LinkedIn now has more than 450 million members worldwide? Or that two new users sign up to the platform every second?...