This week we got to a round number of issues, marking our 10th publication of "inboundli Marketing Picks". We are very excited how quickly these series of blog posts helped us to drive social traffic and for that reason decided to focus on social media in this week's post. We curated content about specific tactics for optimizing social posts and gradually shifted our focus to a higher level overview of the buyer journey and the social media sales funnel. We finished this issue with an infographic about LinkedIn – A social network that spans across all the topics of the articles in this issue.
Because of it's professional nature, LinkedIn offers the most effective and versatile social channel for B2B companies. There are two main purposes for which LinkedIn can be used: employment and sales. On the employment side, companies can reach potential talent and engage existing employees. On the sales side, companies can engage potential prospects, nurture leads and maintain a relationship with existing clients. This infographic provides data and additional incentives to start working harder on your LinkedIn strategy.
Did you know that LinkedIn now has more than 450 million members worldwide? Or that two new users sign up to the platform every second?...
Read the full article on socialmediatoday.com