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inboundli Marketing Picks (Issue #1) – B2B and Content Personalization

inboundli Marketing Picks (Issue #1) – B2B and Content Personalization

These series of articles consist of our top content picks for people who are interested in content marketing and social media. This issue features B2B content personalization, long-form blogging, social media psychology, social selling and our favorite infographic, all from the past week.

Top Content Marketing Resources

B2B and Content Personalization: Where We Are, Where We’re Heading

For B2C businesses, content personalization is a no-brainer. Customers love the fact that something has been recommended just for them. But what about businesses that market to other businesses? Do they get the same value out of personalized…

10 Ways to Squeeze More Value out of Your Long-Form Blog Post

You put so much time and effort (and money, possibly) into your epic blog post. And boy did it get you results. That sucker got shared, and commented on, and people even told you they saved it to reference over and over again. But life went on…

Top Social Media Resources

3 Ways to Use Psychology in Your Social Media Marketing

Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you to attract, engage, and…

Social Selling: How to Increase Sales on Social Media

Before social selling became a buzzword, before the age of the internet even, the art of selling goods was always a social process. From water-cooler discussions and garden fence recommendations to the faux-friendliness of a…

Top Infographic

Avoiding the Pitfalls of Scaling Quality Content [Infographic]

You might be surprised to learn that your issue with scaling content marketing is part of a larger problem known as diseconomies of scale. Fortunately, there are surefire ways to scale quality content without facing the common pitfalls…