inboundli Marketing Picks (Issue #1) – B2B and Content Personalization

For B2C businesses, content personalization is a no-brainer. Customers love the fact that something has been recommended just for them. But what about businesses that market to other businesses? Do they get the same value out of personalized…

You put so much time and effort (and money, possibly) into your epic blog post. And boy did it get you results. That sucker got shared, and commented on, and people even told you they saved it to reference over and over again. But life went on…

Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you to attract, engage, and…

Before social selling became a buzzword, before the age of the internet even, the art of selling goods was always a social process. From water-cooler discussions and garden fence recommendations to the faux-friendliness of a…

You might be surprised to learn that your issue with scaling content marketing is part of a larger problem known as diseconomies of scale. Fortunately, there are surefire ways to scale quality content without facing the common pitfalls…