By Gene Sobolev February 18, 2016

We are excited to announce that inboundli underwent many significant changes since our last “new features” update from September. I abstained from writing about each improvement individually as they are complementary and were planned to achieve common goals as a whole. Over the past 4 months, we worked on improvements of core features and changed some pages to facilitate content research – a functionality that many users have requested. Below are the details about the main changes and the ways they are meant to help you improve your social media content strategy.

Saved Page Changes

Saving articles can be useful if you need to store content for an upcoming campaign, a review by a colleague, content research or any other workflow that requires accessing content at a later time. To make these tasks easier, we added a lot of new functionality in the Saved page:

Searching and Sorting Saved Content

From now on, you can search saved content by keywords and sort it in either ascending or descending order by the following categories:

• Date saved – The original date on which you added the content to your Saved page
• Last scheduled – The last time you shared a saved article
• Domain Authority – Moz’s Domain Authority is a scale from 0 - 100, where a higher score indicates higher online authority
• Word count – The content’s length measured in words

Filtering Saved Content

 You can apply the following filters to view specific content subsets:

• Word count – Ranges of content length measured in words
• Number of shares – Ranges of the number of times the content was shared on social media
• Published – Timeframes for the publication date by the original author
• Last scheduled – Day ranges for the last time that you scheduled a post

Saved Content Metadata

All the content on the Saved page has the same information as articles on the Suggestions page with the addition of two properties that help you to keep track of the frequency and recency of your re-sharing:

• Share time – The last time you shared the content
• Times shared – The total number of times you re-shared the content

Stats Page Changes and Merging With Repost

The Stats page underwent the biggest changes as it saw the addition of sorting options, extra content data and essentially a merging with the Repost page:

Sorting Posts

Similarly to the sorting in the Saved page, you can sort content either in ascending or descending order. However, the categories for sorting are different:

• Time posted – The date you posted content to the selected social network
• Likes – The number of likes content got on the selected social network
• Retweets / Comments – Either the number of Retweets or the number of Comments depending on the social network the content was posted to
• Total interactions – The sum of Likes and Retweets / Comments

Post Metadata

Like before the changes, posts in Stats include the annotation that was used when you shared the post, the date the post was shared on, and the number of engagements it got. In addition, there is a new row under each post which includes the content’s original publishing date, the publisher’s URL and Domain Authority, word count, a link to the original content and a Share button.

Merging With the Repost Page

On our mission to constantly simplify inboundli, we added a Share button on posts in the Stats. This change, together with the sorting and metadata helps to uncover the best performing content with more flexibility and schedule it directly from the Stats page – removing the need in a separate page.

Domain Authority Data and Filter

We added information about a publisher’s Domain Authority and added it as a parameter for content filtering.

Domain Authority (DA) is a score on a 0 to 100 scale developed by Moz, where scores approximate the way search engines see a website. The higher the score, the more likely a website is to rank well in search results. However, the scale is logarithmic, meaning that it gets increasingly harder to get a higher score (getting from 10 to 20 is much easier than getting from 70 to 80).

An important factor behind a high DA score is the quality of content on a website. Here are the scores we identified to indicate good quality relative to the company type and size:

• > 30 - A good score for bloggers, SMEs and startups with a blog
• > 60 - A good score for large startups and companies
• > 80 - A good score for news outlets

You can read more about the way the scale works here.

Generated Default Timeslots

When creating a new account, inboundli looks for the times when people engaged with your and your competitors’ content. inboundli uses this data to prefill the optimal number of timeslots to use daily and the best times for each timeslot. This increases the chance of gaining more reach and engagement with your posts. You can still fully customize the template if you you want to.

Daily Suggestion Emails

One of the most important factors behind a successful content strategy on social media is a constant flow of engaging content. Consistency gives you control over growth and makes it more predictable. In order to help you become more consistent with content delivery on your social channels, we started sending daily emails with the best content suggestions from your content streams for that day. We hope that these emails will inspire you to visit inboundli and share more consistently.

The daily suggestion emails replace the reminder emails that we used to send if you ran out of content.

Sharing Improvements

We added many improvements to help share content more efficiently.

Better Images

inboundli pulls all the images from an article but now removes those that are too small to display well on social media. This guarantees that your social feeds look their best.

Hashtags On-The-Fly

Hashtags are generated on-the-fly on custom posts. All you need to do is to start typing an annotation and inboundli will use the text to match hashtags and arrange them from left to right by their search volumes on Twitter.

Better Post Optimization Suggestions

We changed the way post optimization suggestions are shown. From now on, you can see all the applicable suggestions at once and complete them in an order of your choosing. Completing the suggestions fills up the progress bar and increases the chance that a post will gain more visibility and engagement.

Other Improvements

There is a new bar in the Suggestions page (just below the filters). This bar contains information about scheduled posts, which together with the daily email suggestions is meant to help keep an eye on posting consistency.

There is a link to the original article inside the share popup so you can have context while annotating your post.

Summing It Up

All the changes described above are inspired by customer feedback and we hope that they will help you increase reach and engagement and allow to research content efficiently. As I’m writing this blogpost, we're already working on the next exciting features and I'm looking forward to writing about them.

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