It's our 13th issue and we really wanted to publish it on a Friday so we could bring you some scary marketing facts. Unfortunately, the next Friday the 13th is only in October and we didn't want to wait that long. So instead we made this list of completely unscary but useful and interesting marketing resources.
In this issue we carefully curated what we think to be the most important aspects of B2B content and social media marketing in the upcoming year. Spanning across content marketing trends, social media strategy and SEO best practices, we hope that this issue will help you to shape a productive and balanced marketing strategy in 2017. Happy reading!
Looking at content marketing this week, we decided to focus on reusing content and shedding light on gating content. From a social media perspective, we found a good resource to get you started on social as a small business. We also covered how to build strong visual presence across your social channels. Finally, as with every issue, we added an infographic (this time one of our own) about crafting social posts that get noticed.
Like every company that works in a B2B space, a lot of inboundli's success depends on providing good and timely support. Achieving this goal depends largely on the amount of resources that we can allocate to it and luckily for us, our friends at ActionBar launched a platform that can fundamentally change the way that companies provide customer support.
This week we got to a round number of issues, marking our 10th publication of "inboundli Marketing Picks". We are very excited how quickly these series of blog posts helped us to drive social traffic and for that reason decided to focus on social media in this week's post. We curated content about specific tactics for optimizing social posts and gradually shifted our focus to a higher level overview of the buyer journey and the social media sales funnel. We finished this issue with an infographic about LinkedIn – A social network that spans across all the topics of the articles in this issue.
This week we found some great resources for using content marketing in a sales department and for boosting website SEO. These are followed by articles that will be useful for companies with lots of customer data and who would like to implement a more customer-centric approach. As in every issue, we finish this one with an infographic that helps to understand and measure social media ROI.
In this issue we decided not to highlight one specific topic but to give you a versatile mix of useful resources about data in content marketing, selling like a brand, reaching influencers on Twitter, measuring the ROI of engagement and social posting best practices.
The online marketing landscape is constantly and rapidly evolving: content marketing, SEO and social media moved very far from where they've been even a year ago. To help you catching up, we curated a list of actionable advice to tackle the daily marketing challenges of 2016.
Engagement is one of our favorite metrics for both content and social media strategies. It's so interesting because it can be coupled with almost any metric to uncover hidden insights. For example, together with reach it can tell you how interesting your audience finds your content. Engagement also helps to predict many aspects of your marketing strategy and evaluate the true value of your acquisition channels. Because it's such an important metric, we decided to dedicate this week's issue to various aspects of engagement.
This week we decided to focus mainly on organic reach and traffic and kicked off our marketing picks with great resources about growing organic reach on Twitter and Facebook. Then, for the first time we felt compelled enough to share an article about SEO (this one actually talks to the point) which explains how "Mention" multiplied their organic traffic. We followed up with content personalization and as usually wrapped up the post with the best infographic we could find this week, this time it's about visual content.
We are back with another issue of "inboundli Marketing Picks", our biweekly series of curated blog posts for marketers, sales people, company owners and anyone else who is interested in social media and content marketing. In this week's issue we decided to concentrate on less categories and instead expanded more on specific aspects of content marketing. We also blended another marketing productivity article since the one in the previous issue got many many clicks. We wrapped up this week's issue with an infographic about a topic we feel strongly about – Predictive Analytics.
Twitter recently announced major changes in the way the 140-character limit will be counted in the near future, allowing for longer Tweets. These changes bring significant advantages to users and social media marketers in particular. Among the changes are the ways Mentions, Retweets and media attachments are being handled; which will open the way to more expressive annotations and better content sharing.
inboundli Marketing Picks is a biweekly series of curated blog posts for people who are interested in social media and content marketing. In this week's issue we mixed practical and theoretical resources for people who love to take action after reading an article and those who prefer exploring new concepts and ideas. We also added a new category this week titled "Marketing Productivity".
This is the second issue of "inboundli Marketing Picks", a series of posts which consist of our top content picks for people who are interested in content marketing and social media. This issue explores writing evergreen content, strengthening your brand, creating a social media strategy, using LinkedIn to connect with customers and our favorite infographic.
These series of articles consist of our top content picks for people who are interested in content marketing and social media. This issue features B2B content personalization, long-form blogging, social media psychology, social selling and our favorite infographic, all from the past week.
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