In August, we focused on improving existing features rather than working on new ones. Our main goals were to improve the way you get started with inboundli, how you can access your invoices and how you find video content.
We launched a new feature that enables you to automate content sharing more dynamically. This feature can help to improve your in-house content distribution, grow engagement with social posts and drive more traffic to your website. The best part is that you can do all that with minimal additional effort.
Automation is pretty great and can help a small team scale their marketing operations at marginal costs. But there’s a catch: People love interacting with other people, not with machines. It follows that an automated process is only effective as long as automation isn’t easy to spot.
Over the past few months LinkedIn is gradually rolling out their new UI for desktop users. One important change in the new UI is the renewed support for hashtags. To help our users maximize reach, we added hashtag suggestions for LinkedIn posts in inboundli. Below is a short recap of how hashtags are supported in inboundli and our recommendations regarding their use on LinkedIn.
On average, B2B companies publish one article per week. In most cases this isn’t enough content to power a significant presence on social media. To compensate, companies often reshare the same content again and again – a practise that will most likely lower engagement as social feeds become repetitive.
In a recent article we covered important changes on social networks over the past year. To address some of these changes, we worked on improving the way inboundli helps to optimize social posts.
We added an improvement to the blogging functionality in inboundli and from now you can categorize your curated blog posts. Categorization helps your audience to skim through content and get to the sections most interesting to them faster. Better skimming is proven to increase time on page and engagement.
You asked, we implemented – from now, you can schedule recurring posts on inboundli and save even more time. This feature allows you to further automate social posting by defining a re-sharing pattern. Apart from saving time, scheduling recurring posts helps to make sure that your in-house and relevant third-party content are never underutilized.
One of the most important aspects of content curation is the ability to grow your brand’s reach and authority on social media. This helps you to establish strong broadcasting channels in order to distribute your own content and drive targeted traffic to your website. For these reasons, we launched a feature that will help you mix your in-house content with your curated posts which will help you to own a larger share of voice online and drive tangible results.
Content is at the core of every imaginable aspect of online marketing – be it blogging, social media sharing, newsletters, or lead nurturing. Most marketers, however, have a problem to publish high-quality content consistently. Unfortunately, a consistent stream of high-quality content is also the most important factor behind a successful content marketing strategy. To solve the issue, we developed a set of features to help our customers to author curated blog posts and effortlessly generate high-quality content.
We are excited to announce that inboundli got reviewed and listed on Software Advice – one of the most prominent software comparison websites out there. But wait! You should still read on because this article isn’t about bragging. It also includes the valuable lessons that we learned from getting listed on a dozen software comparison websites.
Your competitors, especially if they are market leaders, might have a well established content strategy and valuable insights about your target audience. There are many tools that offer monitoring of keywords, backlinks and web rankings, but virtually no tools that allow to monitor and research a competitor’s content effectively. For that reason, we launched a new feature that does exactly that: allowing our users to closely monitor, sort and reuse the best performing content from competitors.
Our main goal at inboundli is to make content curation into an actionable and revenue driving strategy for B2B marketers. A lot of effort and research is invested into developing the most advanced features and workflows to provide an environment where content curation can bolster an exponential improvement in existing content and social media marketing strategies. We are, therefore, very excited to be featured in a recent inboundli review at FinancesOnline and get recognition for our efforts in advancing the use and adoption of content curation among marketing professionals.
We are excited to announce that inboundli underwent many significant changes since our last “new features” update from September. I abstained from writing about each improvement individually as they are complementary and were planned to achieve common goals as a whole. Over the past 4 months, we worked on improvements of core features and changed some pages to facilitate content research – a functionality that many users have requested. Below are the details about the main changes and the ways they are meant to help you improve your social media content strategy.
We added exciting new features to inboundli that add more flexibility to your sharing workflows and increase post visibility. In addition, we introduced content suggestions in emails. Here are the details of where to find these features and how they’ll help you in growing content reach and generating engagements:
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