8 Lesser Known Social Media Changes – What to Pay Attention to in 2017

There is plenty of coverage on new features that were launched on social networks over the past year. While additions such as Conversation Starters on LinkedIn or live 360 videos on Twitter are likely to impact B2B marketing in 2017, there are more critical changes that are certain to have an effect on established social marketing tactics.

8 Best Practices for Social Posts That Get Noticed [Infographic]

In our previous article, we covered how to find and target your audience by selecting the right social networks for distribution, defining content sharing patterns and generating content consistently. These are basic considerations in any social media strategy, but on their own they aren’t enough to establish an effective acquisition channel – social posts also need to be optimized for reaching new audiences and engaging existing followers. This is the topic we’re going to cover in the following article.

How to Use Built-In Social Media Analytics to Uncover Hidden Insights

“You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task.

How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]

We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified leads and ultimately sales. This problem goes deeper among B2B companies who find it difficult to bridge the gap between standard organizational goals and a sound social media strategy.

Measuring the Value of Content Curation: How Much is Engagement Worth?

The majority of brands that aspire to gain a significant social media footprint use content curation to establish authority and raise awareness. Although content curation became a norm with 82% of B2B marketers, I repeatedly encounter confusion among marketers when it comes to measuring the impact of third-party content on tangible metrics such as revenue. Using real life examples, I’d like to give definitive answers about the goals content curation is suitable to serve and how it impacts the bottom line.

Control How Your Website's Content Looks in Social Media and Search Results

Unifying the appearance of your brand outside of your website is important for increasing brand awareness, engagements with your site's content and traffic to landing pages. By adding a few lines of HTML markup to your website, you can control the way your web pages look when they are shared on social media or appear in search results. Without this markup, you are leaving the presentation of your web pages in the hands of social networks and search engines.

The Role of Curation in B2B Content Marketing [Infographic]

In order to support complex sales cycles and generate qualified leads, it’s considered a good practice among B2B marketers to match content to buyer stages. The goals for early buying stages include raising brand awareness, establishing authority in the industry, increasing reach and engaging targeted audiences. These early stage goals require the most content to be published and this is where content curation is most useful, being a cost and time effective tactic to fill up your content calendar.

Data Mining for Content Marketers – Learning the Inbound.org API

According to a Content Marketing Institute report, 86% of B2B companies use content marketing, but only 28% say that their efforts are effective. Nonetheless, there is little doubt about the effectiveness of content marketing as a strategy that drives targeted traffic and generates high-quality leads. This implies that something along the execution can be optimized to achieve content marketing’s full potential.