Posts by inboundli
This week in our curated marketing picks we chose to focus on optimizing social media processes; be it setting up your account, coming up with content ideas or optimizing posts for more visibility. In addition, we included a resource to help you build a results driven marketing strategy to wrap all your efforts into a single framework.
Over the past few months LinkedIn is gradually rolling out their new UI for desktop users. One important change in the new UI is the renewed support for hashtags. To help our users maximize reach, we added hashtag suggestions for LinkedIn posts in inboundli. Below is a short recap of how hashtags are supported in inboundli and our recommendations regarding their use on LinkedIn.
This week's issue of our marketing picks is exploring the mechanics of unfollowing, Facebook's content sorting algorithm and how to create visuals that engage. We also dedicated a section to actionable advice about SEO gains, more specifically, how to create content that earns links over time and the importance of a blog to search rankings.
On average, B2B companies publish one article per week. In most cases this isn’t enough content to power a significant presence on social media. To compensate, companies often reshare the same content again and again – a practise that will most likely lower engagement as social feeds become repetitive.
It's our 13th issue and we really wanted to publish it on a Friday so we could bring you some scary marketing facts. Unfortunately, the next Friday the 13th is only in October and we didn't want to wait that long. So instead we made this list of completely unscary but useful and interesting marketing resources.
In a recent article we covered important changes on social networks over the past year. To address some of these changes, we worked on improving the way inboundli helps to optimize social posts.
In this issue we carefully curated what we think to be the most important aspects of B2B content and social media marketing in the upcoming year. Spanning across content marketing trends, social media strategy and SEO best practices, we hope that this issue will help you to shape a productive and balanced marketing strategy in 2017. Happy reading!
We added an improvement to the blogging functionality in inboundli and from now you can categorize your curated blog posts. Categorization helps your audience to skim through content and get to the sections most interesting to them faster. Better skimming is proven to increase time on page and engagement.
Looking at content marketing this week, we decided to focus on reusing content and shedding light on gating content. From a social media perspective, we found a good resource to get you started on social as a small business. We also covered how to build strong visual presence across your social channels. Finally, as with every issue, we added an infographic (this time one of our own) about crafting social posts that get noticed.
You asked, we implemented – from now, you can schedule recurring posts on inboundli and save even more time. This feature allows you to further automate social posting by defining a re-sharing pattern. Apart from saving time, scheduling recurring posts helps to make sure that your in-house and relevant third-party content are never underutilized.
This week we got to a round number of issues, marking our 10th publication of "inboundli Marketing Picks". We are very excited how quickly these series of blog posts helped us to drive social traffic and for that reason decided to focus on social media in this week's post. We curated content about specific tactics for optimizing social posts and gradually shifted our focus to a higher level overview of the buyer journey and the social media sales funnel. We finished this issue with an infographic about LinkedIn – A social network that spans across all the topics of the articles in this issue.
This week we found some great resources for using content marketing in a sales department and for boosting website SEO. These are followed by articles that will be useful for companies with lots of customer data and who would like to implement a more customer-centric approach. As in every issue, we finish this one with an infographic that helps to understand and measure social media ROI.
In this issue we decided not to highlight one specific topic but to give you a versatile mix of useful resources about data in content marketing, selling like a brand, reaching influencers on Twitter, measuring the ROI of engagement and social posting best practices.
One of the most important aspects of content curation is the ability to grow your brand’s reach and authority on social media. This helps you to establish strong broadcasting channels in order to distribute your own content and drive targeted traffic to your website. For these reasons, we launched a feature that will help you mix your in-house content with your curated posts which will help you to own a larger share of voice online and drive tangible results.
The online marketing landscape is constantly and rapidly evolving: content marketing, SEO and social media moved very far from where they've been even a year ago. To help you catching up, we curated a list of actionable advice to tackle the daily marketing challenges of 2016.
Content is at the core of every imaginable aspect of online marketing – be it blogging, social media sharing, newsletters, or lead nurturing. Most marketers, however, have a problem to publish high-quality content consistently. Unfortunately, a consistent stream of high-quality content is also the most important factor behind a successful content marketing strategy. To solve the issue, we developed a set of features to help our customers to author curated blog posts and effortlessly generate high-quality content.
Engagement is one of our favorite metrics for both content and social media strategies. It's so interesting because it can be coupled with almost any metric to uncover hidden insights. For example, together with reach it can tell you how interesting your audience finds your content. Engagement also helps to predict many aspects of your marketing strategy and evaluate the true value of your acquisition channels. Because it's such an important metric, we decided to dedicate this week's issue to various aspects of engagement.
Your competitors, especially if they are market leaders, might have a well established content strategy and valuable insights about your target audience. There are many tools that offer monitoring of keywords, backlinks and web rankings, but virtually no tools that allow to monitor and research a competitor’s content effectively. For that reason, we launched a new feature that does exactly that: allowing our users to closely monitor, sort and reuse the best performing content from competitors.
This week we decided to focus mainly on organic reach and traffic and kicked off our marketing picks with great resources about growing organic reach on Twitter and Facebook. Then, for the first time we felt compelled enough to share an article about SEO (this one actually talks to the point) which explains how "Mention" multiplied their organic traffic. We followed up with content personalization and as usually wrapped up the post with the best infographic we could find this week, this time it's about visual content.
We are back with another issue of "inboundli Marketing Picks", our biweekly series of curated blog posts for marketers, sales people, company owners and anyone else who is interested in social media and content marketing. In this week's issue we decided to concentrate on less categories and instead expanded more on specific aspects of content marketing. We also blended another marketing productivity article since the one in the previous issue got many many clicks. We wrapped up this week's issue with an infographic about a topic we feel strongly about – Predictive Analytics.
inboundli Marketing Picks is a biweekly series of curated blog posts for people who are interested in social media and content marketing. In this week's issue we mixed practical and theoretical resources for people who love to take action after reading an article and those who prefer exploring new concepts and ideas. We also added a new category this week titled "Marketing Productivity".
This is the second issue of "inboundli Marketing Picks", a series of posts which consist of our top content picks for people who are interested in content marketing and social media. This issue explores writing evergreen content, strengthening your brand, creating a social media strategy, using LinkedIn to connect with customers and our favorite infographic.
These series of articles consist of our top content picks for people who are interested in content marketing and social media. This issue features B2B content personalization, long-form blogging, social media psychology, social selling and our favorite infographic, all from the past week.
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