inboundli Marketing Picks (Issue #17) – Don't Be "Cool" on Social Media
By inboundli July 12, 2017
There's a lot of content about every imaginable sort of marketing out there. Our goal with these marketing picks is to help you focus on what's important and avoid spending your time on content that has little impact on your marketing efforts.
inboundli Tips and Features – Less Clicking, More Posting
By inboundli June 22, 2017
We launched a new feature that enables you to automate content sharing more dynamically. This feature can help to improve your in-house content distribution, grow engagement with social posts and drive more traffic to your website. The best part is that you can do all that with minimal additional effort.
inboundli Tips and Features – Post Like a Human
By inboundli June 1, 2017
Automation is pretty great and can help a small team scale their marketing operations at marginal costs. But there’s a catch: People love interacting with other people, not with machines. It follows that an automated process is only effective as long as automation isn’t easy to spot.
inboundli Marketing Picks (Issue #16) – Using Content Upgrades
By inboundli May 18, 2017
One of the most fun things about writing our marketing picks is the fact that we never know how a digest will come out.
inboundli Marketing Picks (Issue #15) – Don't Get Ghost Banned on Social Media
By inboundli April 24, 2017
This week in our curated marketing picks we chose to focus on optimizing social media processes; be it setting up your account, coming up with content ideas or optimizing posts for more visibility. In addition, we included a resource to help you build a results driven marketing strategy to wrap all your efforts into a single framework.
inboundli Features Update – LinkedIn Supports Hashtags (Again)
By inboundli March 20, 2017
Over the past few months LinkedIn is gradually rolling out their new UI for desktop users. One important change in the new UI is the renewed support for hashtags. To help our users maximize reach, we added hashtag suggestions for LinkedIn posts in inboundli. Below is a short recap of how hashtags are supported in inboundli and our recommendations regarding their use on LinkedIn.
inboundli Marketing Picks (Issue #14) – Why People Unfollow Brands on Social Media
By inboundli March 15, 2017
This week's issue of our marketing picks is exploring the mechanics of unfollowing, Facebook's content sorting algorithm and how to create visuals that engage. We also dedicated a section to actionable advice about SEO gains, more specifically, how to create content that earns links over time and the importance of a blog to search rankings.
inboundli Features Update – Find Your Best Content
By inboundli March 1, 2017
On average, B2B companies publish one article per week. In most cases this isn’t enough content to power a significant presence on social media. To compensate, companies often reshare the same content again and again – a practise that will most likely lower engagement as social feeds become repetitive.
Interactive Content – Reincarnation of Your Old Content Pieces
By Khyati Sehgal February 13, 2017
Static blogs aren't read as much anymore. Ads are being blocked. Ebook downloads have stalled.
inboundli Marketing Picks (Issue #13) – Social Media Mistakes to Avoid
By inboundli February 6, 2017
It's our 13th issue and we really wanted to publish it on a Friday so we could bring you some scary marketing facts. Unfortunately, the next Friday the 13th is only in October and we didn't want to wait that long. So instead we made this list of completely unscary but useful and interesting marketing resources.
inboundli Features Update – Social Sharing Reimagined
By inboundli January 26, 2017
In a recent article we covered important changes on social networks over the past year. To address some of these changes, we worked on improving the way inboundli helps to optimize social posts.
8 Lesser Known Social Media Changes – What to Pay Attention to in 2017
By Gene Sobolev January 19, 2017
There is plenty of coverage on new features that were launched on social networks over the past year. While additions such as Conversation Starters on LinkedIn or live 360 videos on Twitter are likely to impact B2B marketing in 2017, there are more critical changes that are certain to have an effect on established social marketing tactics.
inboundli Marketing Picks (Issue #12) – Future-Proof Your Content Strategy
By inboundli December 20, 2016
In this issue we carefully curated what we think to be the most important aspects of B2B content and social media marketing in the upcoming year. Spanning across content marketing trends, social media strategy and SEO best practices, we hope that this issue will help you to shape a productive and balanced marketing strategy in 2017. Happy reading!
inboundli Features Update – Blog Categories
By inboundli December 1, 2016
We added an improvement to the blogging functionality in inboundli and from now you can categorize your curated blog posts. Categorization helps your audience to skim through content and get to the sections most interesting to them faster. Better skimming is proven to increase time on page and engagement.
inboundli Marketing Picks (Issue #11) – The Power of Repurposing Content
By inboundli November 17, 2016
Looking at content marketing this week, we decided to focus on reusing content and shedding light on gating content. From a social media perspective, we found a good resource to get you started on social as a small business. We also covered how to build strong visual presence across your social channels. Finally, as with every issue, we added an infographic (this time one of our own) about crafting social posts that get noticed.
inboundli Features Update – Scheduling Recurring Posts
By inboundli November 15, 2016
You asked, we implemented – from now, you can schedule recurring posts on inboundli and save even more time. This feature allows you to further automate social posting by defining a re-sharing pattern. Apart from saving time, scheduling recurring posts helps to make sure that your in-house and relevant third-party content are never underutilized.
A Better Way to Provide Customer Support – Interview With ActionBar
By Gene Sobolev November 8, 2016
Like every company that works in a B2B space, a lot of inboundli's success depends on providing good and timely support. Achieving this goal depends largely on the amount of resources that we can allocate to it and luckily for us, our friends at ActionBar launched a platform that can fundamentally change the way that companies provide customer support.
8 Best Practices for Social Posts That Get Noticed [Infographic]
By Gene Sobolev October 26, 2016
In a previous article, I covered how to find and target your audience by selecting the right social networks for distribution, defining content sharing patterns and generating content consistently. These are basic considerations in any social media strategy, but on their own they aren’t enough to establish an effective acquisition channel – social posts also need to be optimized for reaching new audiences and engaging existing followers.
inboundli Marketing Picks (Issue #10) – Shared Content Optimization
By inboundli October 19, 2016
This week we got to a round number of issues, marking our 10th publication of "inboundli Marketing Picks". We are very excited how quickly these series of blog posts helped us to drive social traffic and for that reason decided to focus on social media in this week's post. We curated content about specific tactics for optimizing social posts and gradually shifted our focus to a higher level overview of the buyer journey and the social media sales funnel. We finished this issue with an infographic about LinkedIn – A social network that spans across all the topics of the articles in this issue.
inboundli Marketing Picks (Issue #9) – Leverage Content Marketing to Close More Leads
By inboundli September 22, 2016
This week we found some great resources for using content marketing in a sales department and for boosting website SEO. These are followed by articles that will be useful for companies with lots of customer data and who would like to implement a more customer-centric approach. As in every issue, we finish this one with an infographic that helps to understand and measure social media ROI.
inboundli Marketing Picks (Issue #8) – Data Driven Content Marketing
By inboundli September 6, 2016
In this issue we decided not to highlight one specific topic but to give you a versatile mix of useful resources about data in content marketing, selling like a brand, reaching influencers on Twitter, measuring the ROI of engagement and social posting best practices.
inboundli Features Update – Your In-House Content Feed
By inboundli August 16, 2016
One of the most important aspects of content curation is the ability to grow your brand’s reach and authority on social media. This helps you to establish strong broadcasting channels in order to distribute your own content and drive targeted traffic to your website. For these reasons, we launched a feature that will help you mix your in-house content with your curated posts which will help you to own a larger share of voice online and drive tangible results.
inboundli Marketing Picks (Issue #7) – How to Hack Content Creation
By inboundli August 11, 2016
The online marketing landscape is constantly and rapidly evolving: content marketing, SEO and social media moved very far from where they've been even a year ago. To help you catching up, we curated a list of actionable advice to tackle the daily marketing challenges of 2016.
inboundli Features Update – Authoring Curated Blog Posts
By inboundli August 8, 2016
Content is at the core of every imaginable aspect of online marketing – be it blogging, social media sharing, newsletters, or lead nurturing. Most marketers, however, have a problem to publish high-quality content consistently. Unfortunately, a consistent stream of high-quality content is also the most important factor behind a successful content marketing strategy. To solve the issue, we developed a set of features to help our customers to author curated blog posts and effortlessly generate high-quality content.
Software Comparison Websites: inboundli Reviewed on Software Advice
By Gene Sobolev August 3, 2016
We are excited to announce that inboundli got reviewed and listed on Software Advice – one of the most prominent software comparison websites out there. But wait! You should still read on because this article isn’t about bragging. It also includes the valuable lessons that we learned from getting listed on a dozen software comparison websites.
inboundli Marketing Picks (Issue #6) – The Building Blocks of Engaging Content
By inboundli July 27, 2016
Engagement is one of our favorite metrics for both content and social media strategies. It's so interesting because it can be coupled with almost any metric to uncover hidden insights. For example, together with reach it can tell you how interesting your audience finds your content. Engagement also helps to predict many aspects of your marketing strategy and evaluate the true value of your acquisition channels. Because it's such an important metric, we decided to dedicate this week's issue to various aspects of engagement.
inboundli Features Update – Competitor Monitoring
By inboundli July 25, 2016
Your competitors, especially if they are market leaders, might have a well established content strategy and valuable insights about your target audience. There are many tools that offer monitoring of keywords, backlinks and web rankings, but virtually no tools that allow to monitor and research a competitor’s content effectively. For that reason, we launched a new feature that does exactly that: allowing our users to closely monitor, sort and reuse the best performing content from competitors.
How to Use Built-In Social Media Analytics to Uncover Hidden Insights
By Gene Sobolev July 21, 2016
“You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task.
inboundli Marketing Picks (Issue #5) – Growing Organic Social Reach
By inboundli July 14, 2016
This week we decided to focus mainly on organic reach and traffic and kicked off our marketing picks with great resources about growing organic reach on Twitter and Facebook. Then, for the first time we felt compelled enough to share an article about SEO (this one actually talks to the point) which explains how "Mention" multiplied their organic traffic. We followed up with content personalization and as usually wrapped up the post with the best infographic we could find this week, this time it's about visual content.
inboundli Marketing Picks (Issue #4) – Leveraging Content for Sales Enablement
By inboundli June 29, 2016
We are back with another issue of "inboundli Marketing Picks", our biweekly series of curated blog posts for marketers, sales people, company owners and anyone else who is interested in social media and content marketing. In this week's issue we decided to concentrate on less categories and instead expanded more on specific aspects of content marketing. We also blended another marketing productivity article since the one in the previous issue got many many clicks. We wrapped up this week's issue with an infographic about a topic we feel strongly about – Predictive Analytics.
Twitter Update: Annotating Posts is Going to Get a Lot Better
By Gene Sobolev June 20, 2016
Twitter recently announced major changes in the way the 140-character limit will be counted in the near future, allowing for longer Tweets. These changes bring significant advantages to users and social media marketers in particular. Among the changes are the ways Mentions, Retweets and media attachments are being handled; which will open the way to more expressive annotations and better content sharing.
inboundli Marketing Picks (Issue #3) – Creating Viral Content
By inboundli June 14, 2016
inboundli Marketing Picks is a biweekly series of curated blog posts for people who are interested in social media and content marketing. In this week's issue we mixed practical and theoretical resources for people who love to take action after reading an article and those who prefer exploring new concepts and ideas. We also added a new category this week titled "Marketing Productivity".
inboundli Marketing Picks (issue #2) – Creating Quality Evergreen Content
By inboundli June 2, 2016
This is the second issue of "inboundli Marketing Picks", a series of posts which consist of our top content picks for people who are interested in content marketing and social media. This issue explores writing evergreen content, strengthening your brand, creating a social media strategy, using LinkedIn to connect with customers and our favorite infographic.
inboundli Marketing Picks (Issue #1) – B2B and Content Personalization
By inboundli May 19, 2016
These series of articles consist of our top content picks for people who are interested in content marketing and social media. This issue features B2B content personalization, long-form blogging, social media psychology, social selling and our favorite infographic, all from the past week.
inboundli Gets Reviewed on FinancesOnline (Spoiler Alert: It’s Good)
By Gene Sobolev May 18, 2016
Our main goal at inboundli is to make content curation into an actionable and revenue driving strategy for B2B marketers. A lot of effort and research is invested into developing the most advanced features and workflows to provide an environment where content curation can bolster an exponential improvement in existing content and social media marketing strategies. We are, therefore, very excited to be featured in a recent inboundli review at FinancesOnline and get recognition for our efforts in advancing the use and adoption of content curation among marketing professionals.
How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]
By Gene Sobolev April 4, 2016
We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified leads and ultimately sales. This problem goes deeper among B2B companies who find it difficult to bridge the gap between standard organizational goals and a sound social media strategy.
inboundli Features Roundup – February 2016
By Gene Sobolev February 18, 2016
We are excited to announce that inboundli underwent many significant changes since our last “new features” update from September. I abstained from writing about each improvement individually as they are complementary and were planned to achieve common goals as a whole. Over the past 4 months, we worked on improvements of core features and changed some pages to facilitate content research – a functionality that many users have requested. Below are the details about the main changes and the ways they are meant to help you improve your social media content strategy.
Measuring the Value of Content Curation: How Much is Engagement Worth?
By Gene Sobolev November 24, 2015
The majority of brands that aspire to gain a significant social media footprint use content curation to establish authority and raise awareness. Although content curation became a norm with 82% of B2B marketers, I repeatedly encounter confusion among marketers when it comes to measuring the impact of third-party content on tangible metrics such as revenue. Using real life examples, I’d like to give definitive answers about the goals content curation is suitable to serve and how it impacts the bottom line.
inboundli Features Roundup – September 2015
By Gene Sobolev October 5, 2015
We added exciting new features to inboundli that add more flexibility to your sharing workflows and increase post visibility. In addition, we introduced content suggestions in emails. Here are the details of where to find these features and how they’ll help you in growing content reach and generating engagements:
Control How Your Website's Content Looks in Social Media and Search Results
By Gene Sobolev September 30, 2015
Unifying the appearance of your brand outside of your website is important for increasing brand awareness, engagements with your site's content and traffic to landing pages. By adding a few lines of HTML markup to your website, you can control the way your web pages look when they are shared on social media or appear in search results. Without this markup, you are leaving the presentation of your web pages in the hands of social networks and search engines.
The Role of Curation in B2B Content Marketing [Infographic]
By Gene Sobolev August 18, 2015
In order to support complex sales cycles and generate qualified leads, it’s considered a good practice among B2B marketers to match content to buyer stages. The goals for early buying stages include raising brand awareness, establishing authority in the industry, increasing reach and engaging targeted audiences. These early stage goals require the most content to be published and this is where content curation is most useful, being a cost and time effective tactic to fill up your content calendar.
Data Mining for Content Marketers – Learning the Inbound.org API
By Gene Sobolev July 29, 2015
According to a Content Marketing Institute report, 86% of B2B companies use content marketing, but only 28% say that their efforts are effective. Nonetheless, there is little doubt about the effectiveness of content marketing as a strategy that drives targeted traffic and generates high-quality leads. This implies that something along the execution can be optimized to achieve content marketing’s full potential.
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8 Lesser Known Social Media Changes – What to Pay Attention to in 2017 -
8 Best Practices for Social Posts That Get Noticed [Infographic] -
How to Use Built-In Social Media Analytics to Uncover Hidden Insights -
How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic] -
Measuring the Value of Content Curation: How Much is Engagement Worth? -
Control How Your Website's Content Looks in Social Media and Search Results -
The Role of Curation in B2B Content Marketing [Infographic] -
Data Mining for Content Marketers – Learning the Inbound.org API