It's our 13th issue and we really wanted to publish it on a Friday so we could bring you some scary marketing facts. Unfortunately, the next Friday the 13th is only in October and we didn't want to wait that long. So instead we made this list of completely unscary but useful and interesting marketing resources.
In a recent article we covered important changes on social networks over the past year. To address some of these changes, we worked on improving the way inboundli helps to optimize social posts.
There is plenty of coverage on new features that were launched on social networks over the past year. While additions such as Conversation Starters on LinkedIn or live 360 videos on Twitter are likely to impact B2B marketing in 2017, there are more critical changes that are certain to have an effect on established social marketing tactics.
In this issue we carefully curated what we think to be the most important aspects of B2B content and social media marketing in the upcoming year. Spanning across content marketing trends, social media strategy and SEO best practices, we hope that this issue will help you to shape a productive and balanced marketing strategy in 2017. Happy reading!
We added an improvement to the blogging functionality in inboundli and from now you can categorize your curated blog posts. Categorization helps your audience to skim through content and get to the sections most interesting to them faster. Better skimming is proven to increase time on page and engagement.
Looking at content marketing this week, we decided to focus on reusing content and shedding light on gating content. From a social media perspective, we found a good resource to get you started on social as a small business. We also covered how to build strong visual presence across your social channels. Finally, as with every issue, we added an infographic (this time one of our own) about crafting social posts that get noticed.
You asked, we implemented – from now, you can schedule recurring posts on inboundli and save even more time. This feature allows you to further automate social posting by defining a re-sharing pattern. Apart from saving time, scheduling recurring posts helps to make sure that your in-house and relevant third-party content are never underutilized.
Like every company that works in a B2B space, a lot of inboundli's success depends on providing good and timely support. Achieving this goal depends largely on the amount of resources that we can allocate to it and luckily for us, our friends at ActionBar launched a platform that can fundamentally change the way that companies provide customer support.
In our previous article, we covered how to find and target your audience by selecting the right social networks for distribution, defining content sharing patterns and generating content consistently. These are basic considerations in any social media strategy, but on their own they aren’t enough to establish an effective acquisition channel – social posts also need to be optimized for reaching new audiences and engaging existing followers. This is the topic we’re going to cover in the following article.
This week we got to a round number of issues, marking our 10th publication of "inboundli Marketing Picks". We are very excited how quickly these series of blog posts helped us to drive social traffic and for that reason decided to focus on social media in this week's post. We curated content about specific tactics for optimizing social posts and gradually shifted our focus to a higher level overview of the buyer journey and the social media sales funnel. We finished this issue with an infographic about LinkedIn – A social network that spans across all the topics of the articles in this issue.
This week we found some great resources for using content marketing in a sales department and for boosting website SEO. These are followed by articles that will be useful for companies with lots of customer data and who would like to implement a more customer-centric approach. As in every issue, we finish this one with an infographic that helps to understand and measure social media ROI.
In this issue we decided not to highlight one specific topic but to give you a versatile mix of useful resources about data in content marketing, selling like a brand, reaching influencers on Twitter, measuring the ROI of engagement and social posting best practices.
One of the most important aspects of content curation is the ability to grow your brand’s reach and authority on social media. This helps you to establish strong broadcasting channels in order to distribute your own content and drive targeted traffic to your website. For these reasons, we launched a feature that will help you mix your in-house content with your curated posts which will help you to own a larger share of voice online and drive tangible results.
The online marketing landscape is constantly and rapidly evolving: content marketing, SEO and social media moved very far from where they've been even a year ago. To help you catching up, we curated a list of actionable advice to tackle the daily marketing challenges of 2016.
Content is at the core of every imaginable aspect of online marketing – be it blogging, social media sharing, newsletters, or lead nurturing. Most marketers, however, have a problem to publish high-quality content consistently. Unfortunately, a consistent stream of high-quality content is also the most important factor behind a successful content marketing strategy. To solve the issue, we developed a set of features to help our customers to author curated blog posts and effortlessly generate high-quality content.
We are excited to announce that inboundli got reviewed and listed on Software Advice – one of the most prominent software comparison websites out there. But wait! You should still read on because this article isn’t about bragging. It also includes the valuable lessons that we learned from getting listed on a dozen software comparison websites.
Engagement is one of our favorite metrics for both content and social media strategies. It's so interesting because it can be coupled with almost any metric to uncover hidden insights. For example, together with reach it can tell you how interesting your audience finds your content. Engagement also helps to predict many aspects of your marketing strategy and evaluate the true value of your acquisition channels. Because it's such an important metric, we decided to dedicate this week's issue to various aspects of engagement.
Your competitors, especially if they are market leaders, might have a well established content strategy and valuable insights about your target audience. There are many tools that offer monitoring of keywords, backlinks and web rankings, but virtually no tools that allow to monitor and research a competitor’s content effectively. For that reason, we launched a new feature that does exactly that: allowing our users to closely monitor, sort and reuse the best performing content from competitors.
“You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task.
This week we decided to focus mainly on organic reach and traffic and kicked off our marketing picks with great resources about growing organic reach on Twitter and Facebook. Then, for the first time we felt compelled enough to share an article about SEO (this one actually talks to the point) which explains how "Mention" multiplied their organic traffic. We followed up with content personalization and as usually wrapped up the post with the best infographic we could find this week, this time it's about visual content.
We are back with another issue of "inboundli Marketing Picks", our biweekly series of curated blog posts for marketers, sales people, company owners and anyone else who is interested in social media and content marketing. In this week's issue we decided to concentrate on less categories and instead expanded more on specific aspects of content marketing. We also blended another marketing productivity article since the one in the previous issue got many many clicks. We wrapped up this week's issue with an infographic about a topic we feel strongly about – Predictive Analytics.
Twitter recently announced major changes in the way the 140-character limit will be counted in the near future, allowing for longer Tweets. These changes bring significant advantages to users and social media marketers in particular. Among the changes are the ways Mentions, Retweets and media attachments are being handled; which will open the way to more expressive annotations and better content sharing.
inboundli Marketing Picks is a biweekly series of curated blog posts for people who are interested in social media and content marketing. In this week's issue we mixed practical and theoretical resources for people who love to take action after reading an article and those who prefer exploring new concepts and ideas. We also added a new category this week titled "Marketing Productivity".
This is the second issue of "inboundli Marketing Picks", a series of posts which consist of our top content picks for people who are interested in content marketing and social media. This issue explores writing evergreen content, strengthening your brand, creating a social media strategy, using LinkedIn to connect with customers and our favorite infographic.
These series of articles consist of our top content picks for people who are interested in content marketing and social media. This issue features B2B content personalization, long-form blogging, social media psychology, social selling and our favorite infographic, all from the past week.
Our main goal at inboundli is to make content curation into an actionable and revenue driving strategy for B2B marketers. A lot of effort and research is invested into developing the most advanced features and workflows to provide an environment where content curation can bolster an exponential improvement in existing content and social media marketing strategies. We are, therefore, very excited to be featured in a recent inboundli review at FinancesOnline and get recognition for our efforts in advancing the use and adoption of content curation among marketing professionals.
We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified leads and ultimately sales. This problem goes deeper among B2B companies who find it difficult to bridge the gap between standard organizational goals and a sound social media strategy.
We are excited to announce that inboundli underwent many significant changes since our last “new features” update from September. I abstained from writing about each improvement individually as they are complementary and were planned to achieve common goals as a whole. Over the past 4 months, we worked on improvements of core features and changed some pages to facilitate content research – a functionality that many users have requested. Below are the details about the main changes and the ways they are meant to help you improve your social media content strategy.
The majority of brands that aspire to gain a significant social media footprint use content curation to establish authority and raise awareness. Although content curation became a norm with 82% of B2B marketers, I repeatedly encounter confusion among marketers when it comes to measuring the impact of third-party content on tangible metrics such as revenue. Using real life examples, I’d like to give definitive answers about the goals content curation is suitable to serve and how it impacts the bottom line.
We added exciting new features to inboundli that add more flexibility to your sharing workflows and increase post visibility. In addition, we introduced content suggestions in emails. Here are the details of where to find these features and how they’ll help you in growing content reach and generating engagements:
Unifying the appearance of your brand outside of your website is important for increasing brand awareness, engagements with your site's content and traffic to landing pages. By adding a few lines of HTML markup to your website, you can control the way your web pages look when they are shared on social media or appear in search results. Without this markup, you are leaving the presentation of your web pages in the hands of social networks and search engines.
In order to support complex sales cycles and generate qualified leads, it’s considered a good practice among B2B marketers to match content to buyer stages. The goals for early buying stages include raising brand awareness, establishing authority in the industry, increasing reach and engaging targeted audiences. These early stage goals require the most content to be published and this is where content curation is most useful, being a cost and time effective tactic to fill up your content calendar.
According to a Content Marketing Institute report, 86% of B2B companies use content marketing, but only 28% say that their efforts are effective. Nonetheless, there is little doubt about the effectiveness of content marketing as a strategy that drives targeted traffic and generates high-quality leads. This implies that something along the execution can be optimized to achieve content marketing’s full potential.
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